Does Price Influence Taste?

Studies have shown that there is a common perception that the higher the price of a bottle of wine, the better the taste and the more enjoyable it is.

Image credit: Fix.com

During one of these studies the participants were provided with incorrect information regarding the price of the various wines tasted.  It was discovered that the participants found that an inexpensive wine was far more enjoyable when it was believed to have a higher price.

The study took place at Switzerland’s University of Basel where 140 participants were provided with six different wine samples which they had to rate for pleasantness and intensity.  Three of the samples provided no price information while the others displayed a price; a low, a medium and a high price.

The three wines indicating price had none, one or two of the wines incorrectly priced.  The mislabeled wines were either four times higher or four times lower than the actual price.

When the price of the wine was not displayed the study showed no difference in the pleasantness rating, irrelevant of the actual price.  However, the mislabelled wines showed that the level of enjoyment was directly related to the indicated price.  Low-cost wines displaying an erroneous high price were found to be more enjoyable than the true higher priced wines.

In another study researchers used MRIs to scan participants’ reactions while tasting deceptively labeled wines.  The research indicated that as the label price increased so did the enjoyment of the wine.  During a subsequent study the same results were achieved.

The studies also showed that decreasing the displayed price of an expensive wine did not affect the overall rating for its pleasantness.  However, when the price was deceptively increased most participants preferred the wine more.

Even when one wine has a legitimate higher price it should be kept in mind that the higher price can often be attributed to being produced by a prestigious winery or vintner, being a rare vintage, being produced from exceptionally old or historic vines or wines consisting of varietals that are not in abundant supply.  None of these reasons necessarily noticeably impact the flavour or quality of the wine; food for thought when perusing the aisles of your local wine merchant.

Sláinte mhaith

The European Floods

July 13th saw the beginning of torrential rains that resulted in devastating flooding in parts of Germany, Belgium and the Netherlands. The rivers were unable to withstand the volume of rain which resulted in rivers overrunning their banks, flooding some towns and villages. Some wine regions in northwestern Germany suffered extensive damage, with the full impact still to be determined. Even vintners in regions less impacted by the flooding have to contend with water in their cellars and mildew on grapevines.

Photo credit: TheTimes.co.uk

According to meteorologists, some parts of Germany received the equivalent of two months of rain in a 24 hour timeframe. Parts of the Rhine and its tributaries in Germany and the Meuse River in Belgium and Holland quickly overflowed their banks. The Ahr Valley, a Rhine tributary, was particularly ravaged. The steep slopes on both sides of the river contain Spätburgunder (Pinot Noir) vines, which are some of Germany’s best.  The Germany’s Mosel region also experienced flooding that was compared to a tsunami. It came quickly and totally surprised everyone.

To date there have been upwards of 300 deaths attributed to the flooding with many more people still missing.  Wineries in the region have all but been destroyed. All that remains in many cases are the bare walls of the structures.  Furniture, cars, tanks, presses, tractors and other equipment are all lost.

With the equipment gone, the vintners will need a great deal of manual labour to maintain the vines for the balance of this season and then to harvest the grape crop. Then once it is harvested they will need to determine how they will press the grapes and ferment the juice.

Teams from the unaffected areas are organizing to help the grape growers in the devastated areas. The Verband Deutscher Prädikatsund Qualitätsweingüter (VDP), Germany’s association of top-quality wine, is organizing charity events. A wine festival is taking place this weekend where all of the proceeds will go to relief efforts. 

It is worth making a mental note that when the 2021 vintage of German wines reach the shelves in a couple of years, the quantity will be less and the price will be relatively higher than in previous years. This will be due to the reduced supply and increased costs in getting these wines to market. There may also be some spoilage do to mold.

My thoughts are with everyone affected by this devastating situation.

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The All Canadian Wine Championships

With COVID seeming to be lessening its grip, life as we used to know it is once again beginning to slowly return. Part of that are the various wine competitions.  The 40th edition of the All Canadian Wine Championships was held from July 6th to 8th.  In total, 208 wineries submitted 1,327 wines to assess.

Assessments and awards were based as follows:

Trophies : “All Canadian Best Wines of the Year”

All wines are judged using the 100-point system. Trophies are awarded for each of the following categories:

  • Best Red table wine
  • Best White table wine
  • Best Dessert wine
  • Best Sparkling wine
  • Best Fruit wine

The award for Best Red Wine of the Year went to BC’s Dark Horse Vineyard for their 2016 Red Meritage ($60.00).

The Best White Wine of the Year was the 2020 Gewürztraminer ($20.69) from BC’s Wild Goose Vineyards and Winery.          

The Best Dessert Wine of the Year went to Ontario’s Peller Estates Winery for their 2019 Andrew Peller Signature Series Riesling Icewine ($89.85).

BC’s Forbidden Fruit Winery won the Best Fruit Wine of the Year award for their 2020 Flaunt Organic Sparkling Plum ($22.00).

Finally the Best Sparkling Wine of the Year award went to BC’s Gray Monk Estate Winery for their 2018 Odyssey Rose Brut ($29.90).

Double Gold medals / Best of Category were awarded to the single highest rated wine (using an average of the aggregate judges’ scores) from each of the categories. These wines were all submitted for the Trophy round.

Medals of Merit: Gold, Silver, Bronze were awarded in the following manner:

  • Gold awards were awarded to those wines scoring in the top 10 percentile.
  • Silver awards of merit were issued to those wines scoring in the second 10 percentile.
  • Bronze awards of merit were given to those wines scoring in the third 10 percentile.

The overall results by province were as follows:

  • BC          4 Trophies / 29 Double Gold / 81 Gold / 75 Silver / 88 Bronze (759 entries)
  • ON         2 Trophies / 22 Double Gold / 38 Gold / 50 Silver / 40 Bronze  (465 entries)
  • QC          1 Double Gold / 7 Gold / 6 Silver / 4 Bronze (57 entries)
  • NS          3 Gold / 2 Bronze  ( 14 entries)
  • NB          1 Double Gold / 1 Gold / 5 Bronze (23 entries)
  • PEI         1 Double Gold / 3 Silver /  1 Bronze   (10 entries)
  • AB          3 Double Gold / 2 Gold / 1 Silver (11 entries)
  • MB          1 Double Gold (4 entries)
  • SK           1 Double Gold / 1 Gold / 3 Silver / 3 Bronze (18 entries)
  • Yukon     0 (4 entries)

All of the results are available at https://allcanadianwinechampionships.com/acwc-2021-results/

With the All Canadian Wine Awards completed, I look forward to the National Wine Awards that were deferred until the fall.

Sláinte mhaith

British Columbia’s Movers and Shakers for 2021

I have put together my 2021 list of British Columbia wineries to watch for.  Not all of these wines will be available at your local wine store; some are available in British Columbia wine stores, but most may be purchased online or directly from the winery. 

My selections are based on my interpretation of recent trends, the wineries successes and the quality of their wine, their wine-making practices and what makes them stand out above their competitors at the present time.  My list is presented in no particular order.

Mission Hill Family Estate Winery, West Kelowna

Mission Hill uses sustainable organic farming practices with the use of modern technology. Their wines are carefully aged with new and Old World techniques.  They employ the use of bees, falcons, and chickens in lieu of pesticides and insecticides. Cover crops, earthworms, and compost are used in place of chemical fertilizers.

Their winemakers’ practices are fundamentally rooted in Old World techniques that are supported with modern technology.  Drones provide a high-level view of the vineyard’s health. Soil science pinpoints the areas where best to plant the vines.

The winemaking team strives to be continually innovative, combining fermentation and maturation vessel traditions with future trends.  The equipment and processes are designed to best serve the wines.

Mission Hill has 3 collections of wines: the Reserve Collection, Terroir Collection and the Legacy Collection.

Reserve Collection

The Reserve Collection expresses hand-selected blocks of grapes, extreme viticulture management, longer barrel time, and increased lees stirring, which is a process to handle the yeast during the fermentation process.

Terroir Collection

Only the top 3% of all of the winery’s fruit is hand-selected for these wines and each individual lot is carefully tasted throughout the winemaking process to ensure its quality level before the final blend.

Legacy Collection

The grapes are hand-harvested and hand-sorted, consisting of the top 1% of the harvest from all of their vineyards. They benefit from extended barrel aging which is followed by a 24-month period in-bottle prior to release.

These wines are small lot and limited production collectibles. Cellar-worthy, they may be aged for decades. The collection includes Compendium, Quatrain, Prospectus, Perpetua and their flagship wine, Oculus.

Covert Farms Family Estate, Oliver

Covert Farms Family Estate practices organic farming with minimal intervention winemaking.  Regenerative agriculture offers many benefits to the farming ecosystem such as increasing soil organic matter, greater water holding capacity, improved nutrient cycling, pest and disease suppression through enhanced soil biology, and ultimately higher nutrient density in the vines.

They hope to introduce Dry Farming to the vineyards within the next few years which would provide such benefits as enhanced resiliency to climate change and potential increase in wine quality attributes.

They practice regenerative farming, which is based on five principles that need to be implemented together: no-till or minimal tillage, keeping the ground covered, species diversity, keeping living roots in the soil as much as possible and integrating livestock.

Regenerative agriculture offers many benefits to the ecosystem such as increasing soil organic matter, carbon capture, greater water holding capacity, improved nutrient cycling, pest and disease control through enhanced soil biology, and ultimately higher nutrient density within their crops.

Minimizing tillage is challenging in organic agriculture as this is one of the only means to manage weeds. They have been adapting their systems and processes and have had good success in the vineyards.  Interestingly, the longer the soil is undisturbed, the fewer weeds there are. 

Tantalus Vineyards, Kelowna

Tantalus Vineyards put incredible care into everything they do, from farming to winemaking and including the winery being Leadership in Energy and Environmental Design (LEED) certified.  It is also LIVE certified.  LIVE has independently certified the sustainable practices of winegrowers in the Pacific Northwest, using the latest in university research and internationally accredited standards.

Riesling is the major focus at Tantalus; it is an Okanagan icon.  However, their Pinot Noir is very good as well. 

Final Thoughts

Obviously these are far more than just 3 good wineries in British Columbia.  In fact I have purposely excluded some of my personal favourites from this list as they were not what I consider as the innovative leaders this year. Included in that list would be Osoyoos Larose, Quails Gate and Gray Monk.

Unfortunately, it is unlikely that you will find many of the wines produced by these wineries outside of British Columbia.  However, lucky for us many of the wineries offer online ordering.

Sláinte mhaith

Ontario’s Movers and Shakers for 2021

With COVID-19 finally starting to loosen its grip over the country and the hopes that people will be able to begin moving more freely again, I have put together my 2021 list of wines to watch for.  Not all of these wines will be available at your local wine store; some can only be purchased online or directly from the winery. 

One significant indicator of which wineries are making an impact is usually the Ontario Wine Awards.  However, COVID-19 caused the 2021 awards to be cancelled.  The 2020 awards were conducted virtually but the organizers decided to forego the 2021 awards with the exception of the ‘Winemaker of the Year Award, which will be announced sometime during the summer.  A second indicator is the National Wine Awards, which for 2021 has been deferred from June to October.

Selecting a list of top wineries is very subjective.  Depending on the reviewer, ratings may be based on any or all of:

  • Customer visit experience at the winery
  • Overall service of the winery
  • The winery facility and amenities
  • The variety of wines offered for sale
  • Price point
  • The quality of the wine

For the purposes of this review I have based my opinions on my interpretation of recent trends, the wineries successes, and the quality of their wine, their wine-making practices and what makes them stand out above their competitors at the present time.  My list is presented in no particular order.

Rosehall Run Vineyard, Prince Edward County

Having won the 2020 Ontario Wine Awards “Red Wine of the Year” for its 2018 ‘JCR Pinot Noir Rosehall Vineyard’ I am looking forward to seeing what Rosehall Run will do this year.  I was fortunate enough to visit The County last fall and taste this prize winner, as well as bring a few bottles home.  Based on last year’s performance, I would think that this year’s Pinot Noir release will be worth getting a hold of.

2020 was not the first time Rosehall Run has received an award.  Their recognized achievements go back to 2006 and they have even had their wine included on the menu for a Royal visit.

Angels Gate Winery, Niagara

Winemaker Philip Dowell was named 2020’s ‘Winemaker of the Year’ at the Ontario Wine Awards. Dowell has a simple philosophy on winemaking; it’s all about balance both in the vineyard and in the actual wine. It’s about bringing together the ‘terroir’, ‘elevage’ and ‘typicity’ of wine. The ‘terroir” is the character of the grape from a specific vineyard site; ‘elevage’ is the progress the wine takes through the cellar during its maturation; and ‘typicity’ is the distinctive vinous character each wine has.

Angels Gate Winery produces Chardonnay, Riesling, Gewurztraminer, Merlot, Pinot Noir, Cabernet Sauvignon, Cabernet Franc, Malbec and Shiraz.

Karlo Estates Winery, Prince Edward County

Karlo has rebounded after some struggles following the 2014 death of its founder and winemaker, Richard Karlo.  Karlo has redeveloped its vision, which is to promote sustainability and show that it is possible to be respectful of the planet while producing award-winning wines. Karlo was the first certified vegan wine in the world. Not only is the wine in the bottles certified vegan but all the vineyard practices are vegan as well.

Personally, I am a big fan of both the Van Alstine white and red Port, as well as their Quintus which is made using Malbec, Petit Verdot, Merlot, Cabernet Franc, and Cabernet Sauvignon grapes.

The Picone Vineyard, Niagara

The Picone Vineyard was a complete mystery to me prior to their winning the White Wine of the Year award at the 2020 Ontario Wine Awards for their 2017 ‘Charles Baker Riesling’.  The vineyard is small, only 10 acres.

In addition to the Riesling, they produce Fogolar Cabernet Franc, which is made from a one-acre block with prized vines that are 30+ years old.

Being committed to enhancing the environment by using sustainable practices in their winery and vineyard, the Wine Council of Ontario has certified Picone for sustainability management of their vineyard.

Interestingly, the owner, Mark Picone, is an internationally trained chef.  As well as owning the winery, Mark is a Chef Professor at the Canadian Food and Wine Institute.  What better way to showcase his wine than by pairing them with his own food creations.

Picone Vineyard may be small but it seems to have great future potential to become mighty.

Final Thoughts

Obviously these are not all the good wineries in Ontario, in fact far from it. However, these are the ones that caught my attention this past year.  Unfortunately, it is unlikely that you will find any of their offerings in your local wine or liquor store.  However, if you find yourself in either the Niagara region or The County, visiting these wineries could be a fruitful (no pun intended) experience. Most of the wineries offer online ordering as well.

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