There is beer in a can, coolers in a can, mixed drinks in a can, and now, … wait for it … wine in a can!  Reading through the summer edition of Food & Drink magazine (courtesy of the local LCBO) I came across 2 different ads promoting wine in a can.  The wine comes in a 250 ml sized can, which is the equivalent of 2 smaller size glasses. 

So the question is how would one go about consuming this wine?  I suppose you could down it like a beer; after all there is no re-corking it once you flick that zip top.  I just can’t imagine drinking it straight from the can.  Even when they introduced wine in a box, or ‘cardbordeaux’ as it has been jokingly referred to, it enables you to dispense it one glass at a time.

I am thinking that the advantage of packaging wine in a can is to allow it to be tossed into a backpack or food hamper and transported to your favourite picnic location.  After all, the cans would be a little less weight to lug along and if you drop it, it is less likely to result in a catastrophe.  However, the wine (especially red) still needs to aerate before drinking, which means it still should be poured into some sort of drinking vessel before consuming.  Therefore, at least an acrylic or plastic glass should be included in the picnic basket.

So who is the target of the new marketing idea?  Apparently it isn’t the picnickers and hikers but the millennials.  Marketers are taking aim at these time-pressured souls who need more conveniences, accessibility and approachability when purchasing consumer goods. 

You can expect to see lots of promotion of this new trend in the weeks to come as marketers hope to turn this novelty into a summer staple.  Canadian vintners, unlike some of their European and U.S. counterparts, are not yet as committed to this new endeavour, though there are a couple on the horizon and will be available very soon, if not already.

No matter what country the canned wine originates from, they are all the ‘drink me now’ varieties.  There are no keepers in this bunch.

Call me old fashioned or just simply old, but I for one will not be seeking out any canned wine anytime soon.

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A number of countries, including parts of Canada, provide consumers with a guide to assist with the selection of a quality wine.  You have probably seen the black and gold VQA emblem on the label or neck of many wines produced in Ontario and British Columbia.  VQA is the acronym for Vintners Quality Alliance.

The VQA is a provincial regulating body in Ontario and British Columbia.  VQA oversees winemaking and labelling standards through origin verification, extensive laboratory testing and tasting by an independent expert panel, as well as comprehensive label reviews.

It is not required that all wines produced in these provinces adhere to the VQA standard.  For those who choose to be VQA certified, the wines must consist of 100% fresh grapes – concentrates are not permitted.  The grapes must meet a quality standard and no water can be added during the winemaking process.  All wines, except sparkling wines, must be vintage dated and adhere to vintage requirements.

Once the vintner has determined the wine is ready for consumption it will be evaluated by an expert taste panel and a laboratory analysis, which must meet minimum quality standards before being released.  Regulations dictate that the origin, style and type of wine must contain 95% of grapes originating from the specific region identified on the label, and 85% must come from the vintage stated on the label and be of the varietal indicated.

What is found on the wine label of a VQA wine:

• Producer’s name
• The year the grapes were produced, known as the Vintage Year
• Vineyard Designation (optional) – 100% of the wine came from this vineyard
• Varietal name, for example Riesling, Cabernet Franc, etc.
• The appellation where the grapes were grown, such as Niagara Peninsula, Okanagan Valley
• Mandatory product information (required by federal legislation) including:
  • Alcohol strength (the percentage per volume)
  • Country of origin
  • Winery’s location
  • Producer’s common name

Depending on the preference of the particular producer, they may choose to include the information on the front or back label of the bottle

What does this mean to you?  The VQA designation does not guarantee that the wine will be to your liking, but it does stack the odds in your favour. 

Non-VQA wines in Ontario and British Columbia are less likely to provide a consistent taste experience.  This is because the wine may not contain the same composition of grapes from one batch to the next or one year to another.  The grapes don’t even have to originate from the same country!  As a result each bottle, even though it has the same label and even the same year, may provide a totally different experience.  I guess you could think of it in the same manner that Forest Gump considered a box of chocolates … each one can be a new surprise.

Inconsistency doesn’t necessarily make non-VQA wines bad.  One advantage that they sometimes do have is that the cost per bottle is usually less than a comparable VQA wine. 

The second advantage is that producers of non-VQA wines are not as susceptible to poor growing seasons.  For example, if there is an unusually cold and/or wet summer in Ontario resulting in reduced Cabernet Franc production, non-VQA producers can obtain suitable Cabernet Franc grapes from elsewhere in the world, thus making Cabernet Franc wine more readily available and at a relatively lower price.

All that being said, personally I still search out VQA wines.  Unlike Forest, I am not a big fan of surprises, in either chocolate or wine.

Nova Scotia has chosen not to follow the VQA guidelines.  Instead it has elected to follow the spirit of France’s Appellation d’Origine Controlee, which is the subject of an upcoming discussion.  Nova Scotia is focused on encouraging their winemakers to produce a product with qualities and characteristics that will be uniquely identified to their region.

Nova Scotian wines are not always easy to obtain, depending on where you live, but in my travels to Nova Scotia I have had the pleasure of drinking some of these wines and found them to be most enjoyable.

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The perception is that wines must be expensive in order to be good.  However, that is not necessarily the case.  I spend much of my time seeking out the diamonds in the rough, those wines that are good but not expensive.  Finding such wines is not as difficult as you might think.

There are lots of good wines in about every price point, whether you are comfortable spending $1,000, $100 or $17 there are good wines waiting to be discovered.

Personally, I tend to stay away from wines produced en masse and instead, seek out ones produced in lower quantities by estate wineries.  The reason for this is large wineries often purchase grapes from a variety of grape growers, often resulting in varying quality in the grapes and as a result, in the taste of the wine.

Small estate wineries tend to grow their own grapes and if they do need to supplement their inventory with purchased grapes, those grapes are selectively chosen.  This helps to ensure a consistent quality in the wines they produce.

So if there are good inexpensive wines available for as little as $17, why are there such variations in price point, with some ones fetching thousands of dollars?  There are business and economic factors, such as the fixed production costs, packaging, shipping, and duties on imported wines. 

Climate factors can have an influence, whether the growing season was particularly hot, cold, wet, or dry. 

However, the wines with the highest prices are often those produced by prestigious wineries or vintners; rare vintages; those produced from exceptionally old or historic vines; or those wines consisting of varietals that are not in abundant supply.

So to find wines you will enjoy start by searching within the price point you are comfortable with.  Next, the taste of a wine will be influenced by the varietal or blends the wine is composed of; so if you know which types of grapes you enjoy, search for those.  Another variable is the geographical area in which the grapes were grown; generally the hotter the climate the more intense the flavour.

Information will often be provided by the seller.  Look for information in brochures, catalogues, or stock cards that may be available in the store or on the merchant’s web site. 

The wine bottle itself may reveal helpful information.  Don’t forget to look at the label on the back of the bottle, as well as the one on the front.

Finally, many wineries have their own web site which may provide detailed information pertaining to the various wines they produce, including such information as the varietal(s) contained, how the wine was aged, tannin content, acid levels, etc., all of which impact the flavour.

The impacts of varietals and geographical regions on the taste of wine will be discussed in an upcoming article.

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The best way to determine if a wine is to your liking is to taste it.  However, that is not always a practical solution given that your local wine merchant probably doesn’t offer sampling bottles similar to the way cosmetic counters allow shoppers to lather on skin cream. However, if you have the opportunity to visit a winery they will often offer a selection of their wines for sampling and purchase.

According to the experts, wine tasting is an art in itself that should be conducted in a very particular fashion.  This will be the subject of a future post.

Given that tasting wine is not often a viable solution we often rely on the opinions of those who have tasted the wine or the vintner who made the particular wine.  Vintners do not rate their wine but they will provide insight as to how the wine was produce, the type and percentage of the various varietals used, etc.

It is important to keep in mind that wine evaluations are very subjective.  There is nothing scientific about them and there are a number of studies and articles backing that claim.  Complicating matters further is the fact that there is no standard method or scale for reviewing wines.  Each expert has their way of ranking wines, some score out of a maximum 100 points, while others rank from 1 to 5, some rank based on 1 to 4 stars, while still others rank based on 1 to 3 wine glasses.  The reader is left to their own interpretation of how a 91 compares to 3.5 stars or 4 out of 5, or 2 out of 3 wine glasses.

In situations where a wine is reviewed by individuals using the same scoring system, the results may be vastly different.  Reviewers conducting a blind taste test provided a wide range of ratings for the same wine. 

What I often find more informative than the rating number is the accompanying comments.  At least then you can read what they think and draw your own conclusions about whether this may be an enjoyable wine for you.

My own experiences suggest that enjoyment of a wine can vary depending on a variety of external factors, such as your mood, stresses and other variables.  On several occasions I have noticed that I have had two identical bottles of wine on different days where I found I enjoyed one immensely and found the second rather blah.

There are other factors that can influence your perception of a bottle of wine.  These include food pairings, which can physically influence your taste buds, thus providing a different taste sensation depending on the type of food being eaten alongside of the wine.

Studies have also been conducted indicating how people’s appreciation for a wine can be influenced by distractions such as background music, the colour of the wine (darker wines are perceived to taste better), and the price of the wine (more expensive wines are expected to be of better quality).  Keep in mind these are perceptions, not necessarily realities.

One final sobering thought.  As we continue to age our tastes and preferences change.  A wine that you find enjoyable today may not be so 10 years from now.  The opposite is also true.  This may be the result of our taste buds becoming less sensitive as we grow older.  Also some people become more sensitive to wines containing higher levels of acid or tannin.  Whatever the reason, I recommend keeping an open mind and occasionally make a point of trying wines you may not have been wowed by in the past.  You never know what you might discover.

So how do you find a good wine?   I don’t believe there is a sure fire way.  My recommendation is to keep a mental or written note of your wine explorations and when you come across a wine you like make a note so you can look for it again.

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