Health and Lifestyle Changes

Photo credit: wp.stolaf.edu

Anti-alcohol messaging is going to continue and it will be increased during this upcoming year. The World Health Organization (WHO) is now warning against the consumption of any alcohol. Cancer warning labels are now being proposed and will no doubt soon be applied to all alcohol packaging. These warnings will no doubt be accompanied by a reduction in alcohol consumption. However, there are several other factors that will impact alcohol sales.

To begin with, many Millennial and Gen Z consumers are focused on their physical and mental state and how they portray themselves on social media. They have come to associate alcohol with vulnerability, loss of control, anxiety and abuse. For these reasons they have reduced their alcohol consumption.

The increase in popularity of anti-obesity drugs is also having an impact. Glucagon-like peptide 1 (GLP-1), anti-obesity Semaglutide, Liraglutide, as well as Tirzepatide drugs like Saxenda, Ozempic, Wegovy and Mounjaro are now very popular. GLP-1 works by trigging the release of insulin from the pancreas, reducing glucose from entering the bloodstream, slowing digestion and increasing the ‘full’ sensation people feel after eating.

So, how does this impact wine consumption? Studies revealed that Semaglutide reduced binge-like alcohol drinking. The drugs moderated GABA, the gamma-aminobutyric acid receptors in the brain responsible for the ‘buzz’ associated with moderate consumption of alcohol.

There is growing evidence that many users of these drugs feel less inclined to drink any form of alcohol. If GLP-1 becomes as affordable and as widely used as many predict, the effect on the food and drink industries may be dramatic.

Alcohol-free beverage alternatives are becoming more popular as the quality of these products continues to improve and they gain more market acceptance. Our own kids, who are all adults, are into alcohol free alternatives, especially beer. And now with many craft breweries and estate wineries expanding their offerings to include alcohol free options, the quality of these products maintains the same standard as their alcohol-based options. If nothing else, these beverages will provide lunchtime beverage alternatives to soda or mineral water.

Some countries, such as Great Britain, are imposing a different level of excise tax based on alcohol level. For example, beginning February 1, 2025, the duty and tax on a 13.5% Alcohol by Volume (ABV)bottle of wine will be £3.59, whereas an 8.5% ABV bottle will be taxed at just £2.05.

Finland has just reduced its alcohol distribution rules. Beverages with ABVs of 8% or less can now be sold in supermarkets. Traditionally, once one Nordic nation changes the rules, the others, such as larger Sweden, tend to soon follow.

Public attitudes toward alcohol are changing. The social licence to encourage a guest to have another glass of wine or to finish off the bottle are becoming less acceptable behaviours and are being widely revoked.

As Bob Dylan wrote, “The Times They Are a-Changin”.

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The Potential Benefits of Whiskey

I am not sure how much credence I am willing to put in this, but there are those who say there is evidence to prove that there are health benefits to be gained from moderate whiskey or other alcohol consumption.  I am a true whiskey fan but I am skeptical of at least several of the claimed health benefits.

Photo credit: vinepair.com

I think everyone will agree that too much of anything can be bad for you.  It is argued that alcohol can be both a tonic and a poison. The difference seems to depend on the amount consumed. It is debated that moderate drinking can be good for the heart and circulatory system, and possibly protects against Type 2 diabetes and gallstones.

On the other hand, heavy drinking is a major cause of preventable death.  Heavy drinking can damage the liver and heart, harm an unborn child, increase the chances of developing some cancers, and can lead to depression amongst other things.

The active ingredient in alcohol, ethanol, affects the body in many ways. It directly influences the stomach, brain, heart, gallbladder, and liver. It affects the level of cholesterol, triglycerides and insulin in the blood, as well as causing inflammation and coagulation. It also alters mood, concentration, and coordination.

All the various studies base their research on what the researchers refer to as moderate alcohol consumption.  However, the definition of moderate consumption is not consistent throughout the scientific community.  In some studies, the term “moderate drinking” refers to less than 1 drink per day, while in others it means 3 to 4 drinks per day, a significant difference. Exactly what constitutes “a drink” also varies. In fact, even among alcohol researchers, there’s no universally accepted standard drink definition.  Many consider a drink as consisting of 1½ ounces of alcohol, but even then, the alcohol level by volume can vary from whiskey to whiskey.

Even moderate drinking is known to have some risks. Alcohol can disrupt sleep, as well as may interact in potentially dangerous ways with a variety of medications, including acetaminophen, antidepressants, anticonvulsants, painkillers and sedatives. It is also addictive, especially for people with a family history of alcoholism.

One serving of alcohol on average contains 100 to 150 calories, so even a moderate amount of 2 drinks a day can contribute 200 to 300 calories to your daily caloric intake. Mixed drinks that add juice, tonic, soft drinks or syrups will increase the calorie intake even further, increasing the risk of weight gain over time.

So what are the potential health benefits to be gained from whiskey or other forms of alcohol consumption?  To start with, there are more than 100 prospective studies that suggest an inverse association between light to moderate drinking and risk of heart attack, ischemic (clot-caused) stroke, peripheral vascular disease, sudden cardiac death and cardiovascular related death.  

Research indicates that there is a relationship between moderate drinking and lower risk of cardiovascular disease in both men and women. It applies to people who do not have heart disease, and also to those at high risk for having a heart attack or stroke or dying of cardiovascular disease, including those with Type 2 diabetes, high blood pressure and existing cardiovascular disease.

Moderate amounts of alcohol raise levels of the “good cholesterol”, high-density lipoprotein (HDL).  Higher levels of HDL are considered to provide greater protection against heart disease. Moderate alcohol consumption is also linked to better sensitivity to insulin and improvements in factors that influence blood clotting. Such changes would tend to prevent the formation of small blood clots that can block arteries in the heart, neck, and brain, the ultimate cause of many heart attacks and ischemic strokes.

Other claimed health benefits include helping to maintain body weight, using as an antibiotic on scrapes and cuts, protection against dementia, reduction of high levels of uric acid, which in turn lowers the frequency and risk of gout attacks, and lastly it is gluten free.

This is all well and good but there are some essential factors to keep in mind.  Having 7 drinks on a single day and then not drinking the rest of the week is not considered the same as having 1 drink a day. The weekly total may be the same, but the health implications are not.

The potential social and psychological benefits of alcohol cannot be easily quantified. A drink before a meal can improve digestion or offer a soothing reprieve at the end of a stressful day and an occasional drink with friends can be a social refresher.

There is one more caveat to add to this debate and that is, given the complexity of alcohol’s effects on the body and the complexity of the people who drink it, all-encompassing statements about the benefits of whiskey consumption cannot be made. Because each of us has unique personal and family histories, alcohol offers each of us a unique variety of benefits and risks.  So, are there health benefits to be gained from whiskey consumption?  Maybe.

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