sparkling-wine

The Sparkling Wine Market

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The demand for sparkling wine can be very volatile as it is heavily influenced by consumer moods and trends. Sparkling wine is traditionally related to festive gatherings and celebrations as long as people are congregating for happy times there will be a demand. However, during economic down times or in unusual circumstances like COVID-19, people are not gathering to celebrate and the sparkling wine market suffers.

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Like in so many segments of the wine industry, there is increasing demand for non-alcoholic sparkling wine options as the younger generations become more health-conscious and want to avoid alcohol. This trend is expanding market appeal. Vintners who embrace this new market by diversifying their product lines and expanding consumer reach will benefit.

Health-conscious consumers are looking for wines with reduced sugar content and fewer calories. This shift encourages innovation in product formulations, helping wine makers attract a broader consumer base. Low-calorie options provide a competitive edge in a health-driven market.

Given today’s ecological and environmental concerns, consumers are also placing much more emphasis on sustainability and organic certifications. Sparkling wine producers who are adopting eco-friendly practices are appealing to environmentally conscious buyers. This trend is providing producers with the ability to command higher prices & enhance brand loyalty.

The sparkling wine market, which has been steeped in tradition for centuries, is now being forced to change by evolving consumer demand. Producers need to respond and adapt to the evolving marketplace if they want to continue to survive.

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Sweetness Levels in Sparkling Wine

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With many people cruising wine store shelves this time of year looking for a bottle of bubbly to celebrate the season with, it is a good time to examine how to identify the various types sparkling wine or Champagnie. There is no doubt about it; the sweetness classification system for sparkling wines is confusing. There are seven standard sweetness categories. Those are brut nature or brut zero, extra brut, brut, extra sec, sec, demi sec and doux. Each class indicates slight differences in aromas and flavour.

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The sweetness level is determined by the dosage or liqueur d’expedition, which is a mixture of sugar and wine. It is used to top off the amount of wine in the bottle after riddling has taken place. Riddling occurs when the winemaker removes the dead yeast cells (referred to as the lees) from the neck of the bottle.

The dosage mix may contain anywhere between 500 and 700 grams of sugar per litre of sparkling wine. The precise ratio of sweetener-to-wine varies according to the producers’ desires and region the wine is produced in. Some producers use a sweeter liqueur d’expedition, while others choose not to sweeten their wines at all.

The classification system was designed a hundred years ago by the French to identify the sugar levels in Champagne. This is part of the laws that govern the production of Champagne. The laws have been modified countless times over the years.

The seven levels from dryest to sweetest are:

Brut Zero/Brut Nature

These wines are the driest, containing less than three grams of sugar per litre. These wines may also be referred to as “sauvage” or “zero dosage”.  They contain only natural residual sugar with no dosage added to the bottle.

Spanish Cava and Corpinnat producers may refer to these wines as “brut nature”, where in Germany the term “naturherb” may be used.

Extra Brut

In Champagne as well as Spanish Cava and Corpinnat, “extra brut”, or in Germany “extra herb”, is used to describe the second driest level of sweetness. These wines contain less than six grams of residual sugar.

Brut

“Brut” is the most common style of Champagne. To be labeled a brut wine, it must contain less than 12 grams per litre of sugar. This is a broad range and technically includes both “brut nature” and “extra brut”, so this category can vary widely in sweetness levels.

This term is also used to describe Spanish Cava and Corpinnat. In Germany the style may be referred to as “herb.”

Extra Sec/Extra Dry

“Extra Sec” or “Extra Dry” wines are slightly sweeter than “brut”. They contain between 12 and 17 grams of sugar per litre.  In Spain, the style is referred to as “extra seco” and in both Germany and Australia the term “trocken” is used.

Sec

“Sec” wines contain sugar levels between 17 and 32 grams per litre. These wines are considered to be ‘medium dry’ or ‘off-dry.’

Demi-Sec

Wines labeled “demi-sec” or Spanish “semi seco” contain between 32 and 50 grams of sugar per litre. Fun fact, this is equivalent to the amount of sugar in a typical gin and tonic.

Doux

This is the sweetest style of sparkling wine with the highest sugar content, usually over 50 grams per litre. Doux wines are very rare.

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Millesime Sparkling Wine Company

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Millesime was a sparkling wine company in Niagara that was originally established by Frenchman Alain Girerd. He saw Niagara’s potential as a wine producing region and developed his export business from France to service Canadian winemaker’s needs. Millesime provided comprehensive solutions for traditional method sparkling wine production services such as consulting, riddling, disgorging, and packaging.

Len Pennachetti, Harald Thiel, and Philip Dowell

In December 2023, Millesime was purchased by two of the Niagara’s key winery owners and a veteran winemaker. Hidden Bench Winery owner Harald Thiel, Cave Spring co-founder Len Pennachetti and winemaker Philip Dowell purchased Millesime and have renamed it Niagara Sparkling Wine Service.

By acquiring Millesime and providing Ontario craft winemakers with a scalable traditional method for producing sparkling wine, they feel they can ensure and expand the growth of premium sparkling wine production in Ontario. Winemaker Dowell, the operating partner of Niagara Sparkling Wine Service, has been crafting benchmark traditional method sparkling wine for more than 20 years and provides sparkling wine consulting services to the industry on an as needed basis. Dowell was most recently the winemaker at Kew Vineyards and Angels Gate prior to their being purchased by Arterra Wines Canada.

Millesime was originally sold by its founder, Alain Girerd to John Young, who was then president at Angels Gate Winery. Dowell and Young operated the company as the full-service facility as it was envisioned by Girerd until Arterra purchased Angels Gate Winery and left Millesime dormant. The purchase by Thiel, Pennachetti and Dowell from Young got the idle sparkling wine production facility back in operation to the relief of wineries who had their wines tied up during the transition.

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