2024: A Year to Remember in British Columbia

It would be an understatement to simply say that Mother Nature has been unkind to the B.C. wine industry this year. In January the extreme cold caused devastating damage to the vast majority of the grapevines in both the Okanagan and Similkameen Valley. It is estimated that 90% of this year’s grape crops were lost and 15% of the vines were destroyed.

Further devastation resulted because of the hot dry summer consisting of heatwaves and wildfires. The good news is that because of the heat, the remaining grapes ripened quickly, resulting in an early harvest with smaller but more concentrated fruit.

Lifelong workers in B.C.’s wine industry cannot recall a year that has been as devastating as this one. The provincial government has established a 26 million dollar vine replant program with an additional 92 million dollars to be paid through the Production Insurance and AgriStability program.

B.C.’s wine industry generates approximately 3.75 billion dollars annually for the province and employs more than 14,000 full-time workers. There are about 350 licensed grape wine wineries in the province that receive nearly 1.2 million visitors annually.

In order to help the wine industry recover from the lost grape harvest, the province is permitting the impacted wineries to import grapes and grape juice in order to produce the 2024 vintage. However, the imported products will not be eligible to carry the B.C. Vintners Quality Alliance (VQA) label. Without these unprecedented concessions, many wineries would face potential financial ruin resulting in cuts to thousands of direct and indirect jobs, including the loss of highly specialized wine makers and cellar masters whose expertise is essential to the industry.

So, what will all this mean for the wine drinker when comes to the 2024 vintage of BC wines? Because of the intense heat and early ripening of those grapes that did survive, they will provide very concentrated and flavourful wines. However, given the scarcity of the wines that will carry the VQA designation, you can expect the price of the 2024 vintage to be higher than most years.

You can also rest assured that the wines that will be created from imported grapes will meet the established standards of the winery producing them. After all, their hard established reputations are at stake here and no one is willing to jeopardize that. British Columbia’s talented winemakers will deliver great results.

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